There really are a million plus one things you can do to plan, prepare, and maintain your site for efficient performance and optimization for ranking well with search engines. In this article, I aim to go over 5 steps that you can take that are the most essential and frankly the most accessible regardless of your experience. If you are just getting started, this is a great article to jump start your journey or a great checklist to review what you've done so far.
The search engine algorithms are continually getting better, which means they are continually changing. Your site should evolve with the changes to keep up. Therefore, your website’s health is a lot like your own personal health and annual or even semi-annual checkups are very good to stay tip-top.